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Influence leads intention: How micro-celebrity endorsements and care motivations drive sustainable consumption
16 references·0 citing·41 second hop
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(1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing (2011)The Means and End of Greenwash (2015)Why is Corporate Virtue in the Eye of The Beholder? The Case of ESG Ratings (2021)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 1991The theory of planned behavior90,729 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling43,453 cited
  • 1988On the Evaluation of Structural Equation Models26,445 cited
  • 2011PLS-SEM: Indeed a Silver Bullet22,692 cited
  • 2004The Social Identity Theory of Intergroup Behavior13,600 cited
  • 2021Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R12,794 cited
  • 2015Common Method Bias in PLS-SEM11,396 cited
  • 2011The Drivers of Greenwashing3,417 cited
  • 2018Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media2,791 cited
  • 2017Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude2,544 cited
  • 2019How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework2,416 cited
  • 2015Predicting green product consumption using theory of planned behavior and reasoned action2,187 cited
  • 2016Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users1,769 cited

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  • 1994Store atmosphere and purchasing behavior1,649 cited
  • 2009Sustainable consumption: green consumer behaviour when purchasing products1,614 cited
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