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Alleviating Consumer Vulnerability Through Marketing Management · Study

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ChapterAlleviating Consumer Vulnerability Through Marketing Management

Mehmet Okan2026

Chapter2026

Alleviating Consumer Vulnerability Through Marketing Management

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Innovation and Socioeconomic Development Consumer Behavior in Brand Consumption and Identification Consumer behavior in food and health

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References

1989Conservation of resources: A new attempt at conceptualizing stress.2017Conservation of Resources in the Organizational Context: The Reality of Resources and Their Consequences 1998The asset vulnerability framework: Reassessing urban poverty reduction strategies 2010Strength and vulnerability integration: A model of emotional well-being across adulthood.1999Identifying and Mapping Community Vulnerability 2005Building Understanding of the Domain of Consumer Vulnerability 2011Power and consumer behavior: How power shapes who and what consumers value 1997Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability

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Year2026

Typechapter

Published2026-01-01

VenuePalgrave studies in marketing, organizations and society

ISSN-L2661-8613

Languageen

Citations0

Files0 public / 0

ShelfInnovation and Socioeconomic Development

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doi10.1007/978-3-032-08423-1_11

openalex_workW7124437840

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