Enhancing resilience and sustainability in Chinese SMEs: integrating digital transformation strategies in cross-border e-commerce for sustainable mobility

Arthur William Fodouop Kouam

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Digital Innovation in Industries SMEs Development and Digital Marketing E-commerce and Technology Innovations

Abstract

Purpose This study analyzes how small and medium companies (SMEs) operating in China's cross-border e-commerce (CBEC) sector might employ digital transformation techniques to boost operational resilience and sustainability. Design/methodology/approach Using a mixed-methods approach, this study includes a quantitative survey of 250 CBEC companies and qualitative interviews with 15 SME representatives. This architecture allows us to investigate the connections among digital transformation programs, resilience plans, and sustainability results. Findings The results show that SMEs enhance operational efficiency and support sustainable practices using digital tools, including e-commerce platforms, data analytics, and Customer Relationship Management systems. Furthermore, operational resilience is a crucial mediator in the link between digital transformation and sustainability, so a high degree of integration of these projects improves general performance and competitiveness. Research limitations/implications Although the study offers insightful analysis, its limited sample of Chinese SMEs could limit the generalizability of the results. Future studies should consider longitudinal study methods to evaluate long-term effects and widening industry and geographic contexts. Practical implications While spending on digital technologies and staff training, managers are urged to include resilience solutions in their operational systems. This strategic approach improves flexibility and helps SMEs flourish in fast-changing worldwide environments. Originality/value This paper presents novel contributions by linking resilience capabilities with digital transformation projects inside SMEs, using a creative approach that emphasizes their significant influence on negotiating uncertain business environments.

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References

1991Firm Resources and Sustained Competitive Advantage 1994Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development 2015The long‐term benefits of organizational resilience through sustainable business practices 2020Digital transformation challenges: strategies emerging from a multi-stakeholder approach 2022SMEs and digital transformation during a crisis: The emergence of resilience as a second-order dynamic capability in an entrepreneurial ecosystem 2011Resilience and competitiveness of small and medium size enterprises: an empirical research 2022Digital transformation and European small and medium enterprises (SMEs): A comparative study using digital economy and society index data 2020Sustainability in e-commerce packaging: A review

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