Ethnopragmatics

Cliff Goddard · Anna Gladkova · Zhengdao Ye

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Language and Culture Language, Discourse, Communication Strategies Categorization, perception, and language

Abstract

The term ‘ethnopragmatics’ designates an approach to language in use that sees culture as playing a central explanatory role. It is a reconceptualization of the approach to ‘cross-cultural pragmatics’ inaugurated by Anna Wierzbicka’s (2003 [1991] ) ground-breaking volume of this name. Ethnopragmatics involves a threefold alignment of objectives, methodological tools, and evidence base ( Goddard 2006 ).

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