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ArticleThe Social Uses of Advertising

Mark Ritson1999

Article1999

The Social Uses of Advertising

Mark Ritson · Richard Elliott

7 citations·0/0 files stored·Journal of Consumer Research

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Marketing and Advertising Strategies American History and Culture Consumer Behavior in Brand Consumption and Identification

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References

2003Metaphors We Live By 1967The Social Construction of Reality 1986Qualitative Data Analysis: A Sourcebook of New Methods 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1994Qualitative Communication Research Methods 1987How to use qualitative methods in evaluation 1983Is There a Text in This Class? The Authority of Interpretive Communities 1985Reading the Romance: Women, Patriarchy, and Popular Literature.

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1999The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiencesarticle · 24 shared references 2007Consuming the commercial break : an ethnographic study of the potential audiences for television advertisingarticle · 21 shared references 2009The consumption of tattoos and tattooing : the body as permanent textarticle · 11 shared references 2006Qualitative marketing research: a cultural approachother · 8 shared references 2013Discursivity, difference, and disruptionarticle · 8 shared references 1998Exploring Life Themes and Myths in Alcohol Advertisements through a Meaning-Based Model of Advertising Experiencesarticle · 8 shared references

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Year1999

Typearticle

Published1999-01-01

VenueJournal of Consumer Research

ISSN-L0093-5301

Languageen

Citations7

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW71297390

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