Explaining continued cryptocurrency use: A UTAUT-based insights into Malaysian users

Abstract

Understanding users’ continued usage beyond initial adoption is fundamental to the long-term success of any technology. Notwithstanding the growth of cryptocurrency usage, studies have primarily examined factors explaining use intention (pre-adoption), whereas understanding continued use remains limited (post-adoption). Consequently, this study aims to examine continuance intentions to use cryptocurrency among Malaysians by employing the Unified Theory of Acceptance and Use of Technology (UTAUT), integrating attitudes, trust, and technology readiness. Using a quantitative approach based on self-reported data collected via snowball sampling, structural equation modeling (SEM) analysis reveals that the determinants of UTAUT are positively associated with attitudes toward and trust in cryptocurrency, except for the association between effort expectancy and attitudes. Additionally, trust, attitudes, and technology readiness significantly influence continuance intention, accounting for 61% of its variance. This study makes modest theoretical contributions to the technology adoption literature by shifting the focus to cryptocurrency post-adoption (i.e., why people continue to use cryptocurrency), theorizing mechanisms linking attitude and trust within the UTAUT, and examining the role of technology readiness in predicting cryptocurrency adoption. This study provides actionable recommendations for cryptocurrency providers and policymakers to nurture sustained use of decentralized digital currencies.

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