Branding Brazilian Slums through “Freeware” Cultural Production: The Case of Rio de Janeiro

Abstract

Large cities in Latin America may well have been the cradle of post-colonial national societies, but at least since the beginning of the 20th century they have also concentrated the direst effects of uneven development, becoming the living image of democratic deficit (De Oliveira and Roberts 1996; Hoffmann and Centeno 2003; Davis 2006). The progressive concentration of “urban problems” in those areas also meant that the crisis of the 1990s has hit these areas hardest, accelerating their decline and inducing in some cases a reaction by progressive city governments who started to elaborate strategies for revitalization and regeneration, though, for the most part, these projects remained on paper or gave results below expectations (see Sosa 2010, for the case of Buenos Aires; Segre 2004, for the case of Rio de Janeiro; and Alves 2008, for case of São Paulo).

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