Frédéric Duhart & José Luis Jimenez Garcia, « Les imaginaires du xérès: vin, représentation et identité. », Anthropology of Food, 4, 2005

Frédéric Duhart

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Wine Industry and Tourism Food, Nutrition, and Cultural Practices Cultural Identity and Heritage

Abstract

The imaginaries of Sherry: wine, representation and identity Some very old links exist between the Andalusian wines of Jerez ("sack", "sherry"...) and particular forms of capitalism and of international trade. Sherries were consumed throughout the world before the "age of globalization". So, they have found certain functions in numerous societies: symbol of good taste or of a specific way of live, etc. They have nourished imaginaries as some artistic creations from literature to advertising – the Osborne's bull – show. Studying these creations in an anthropological point of view leads to think about the complexity of the relation between a wine and the making of spatial identities in a local or global scale. Andalusian, Spanish or British symbolic uses of Sherry are different, but all contribute, by various ways, to the building of identities.

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