Workplace preferences and expectations of Generation Y

Abstract

This quantitative and qualitative study investigates the workplace preferences and expectations of Generation Y as compared to those of Generation X, the Baby Boom Generation, and the Veteran Generation. The study also aims to confirm or refute some of the common stereotypes outstanding about Generation Y. This research includes a review of current relevant literature, along with a survey including original questions and Kovach’s (1987) job reward factors.

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