A Critical Study of E-Commerce Market of India

Abstract

The conventional idea of business has been completely revolutionized by e-commerce. E-commerce deals with the internet and computer networks for the sale and purchase of goods and services. This paper seeks to highlight India's e-commerce market, with e-commerce growing at a rapid pace in India. With growing base of internet users and favourable demographics, in recent years, the Indian e-commerce industry has recorded impressive growth. In the future, there are also enormous opportunities for growth in e-commerce. But there are certain challenges that need to be properly tackled. An attempt has been made in the present paper to study the current e-Commerce market in India, examine the challenges of e-Commerce and discuss the future of e-Commerce in India.

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