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The protection of the right to self-image is among the fundamental rights recognized by the Spanish Constitution. This is a right that, within the context of labor relations, presents some unique features. The study of the contours of the right to one’s own image in the workplace is, of course, a classic area in our discipline. However, throughout this article, the issue is addressed from the perspective of technological advancement and digitalization, since this poses new challenges and opens up new areas of reflection on this specific fundamental right. Thus, throughout this study, I will focus on analyzing the limits that exist for companies to use their employees’ images for commercial purposes, especially given the new paradigms and challenges posed by digital media and social networks
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