A Conceptual Model of Smart Innovation for Wine Internationalization: A Focal-Firm Delphi Study in the Vinho Verde Wine Sector

Abstract

This study proposes a conceptual model of smart innovation to examine internationalization processes in traditional, territorially embedded industries, with a focal empirical focus on Sogrape, Portugal’s leading wine company, situated within the Vinho Verde wine sector. While digital transformation is increasingly recognized as a driver of competitiveness, its role in shaping internationalization strategies within regional agri-food systems remains insufficiently theorized. To address this gap, the study adopts a modified Delphi-based qualitative approach involving a panel of experts composed mainly of Sogrape managers and complemented by independent producers from the Vinho Verde wine sector. Through two iterative rounds of structured expert inquiry, the research identifies key mechanisms linking digital transformation, organizational capabilities, territorial identity, and international market expansion. The findings are synthesized into an integrative conceptual model that articulates how smart innovation, understood as the strategic alignment of digital capabilities, organizational processes, and territorial assets, may support internationalization processes in territorially embedded settings. The model emphasizes the role of digital platforms, data-driven decision-making, and narrative-driven place positioning in translating territorial identity into competitive value in global markets. Importantly, the study does not claim to provide representative evidence of the Vinho Verde wine sector as a whole. Rather, it develops a focal-case-based analytical architecture, grounded primarily in Sogrape’s organizational context and qualified by complementary insights from independent producers. The study contributes to the literature by bridging digital transformation, internationalization, and territorial value creation within a unified conceptual framework. From a managerial perspective, it offers analytically grounded insights that may inform strategic reflection in wine firms and other territorially embedded agri-food sectors, subject to contextual adaptation and further empirical validation.

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