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This article examines the transformation of pedagogical communication in the context of the digitalization of higher education. The author analyzes the cognitive and behavioral characteristics of Generation Z students, which determine the barriers and drivers of effective interaction with teachers. Based on empirical research, the most effective communication channels and formats are identified, and a multichannel interaction model combining digital tools and offline dialogue is proposed. The need for a transition from a broadcast model to an interactive, collaborative one is substantiated.
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