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Blue Ocean and Red Ocean strategies for rosé wine – an exploratory analysis
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References

  • 2018Google Scholar, Web of Science, and Scopus: A systematic comparison of citations in 252 subject categories1,986 cited
  • 2015Google Scholar, Scopus and the Web of Science: a longitudinal and cross-disciplinary comparison1,783 cited
  • 2010Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities1,282 cited
  • 2005Blue Ocean Strategy: From Theory to Practice246 cited
  • 2016Comparing the coverage, recall, and precision of searches for 120 systematic reviews in Embase, MEDLINE, and Google Scholar: a prospective study202 cited
  • 2018Coverage of highly-cited documents in Google Scholar, Web of Science, and Scopus: a multidisciplinary comparison199 cited
  • 2024Beyond Google Scholar, Scopus, and Web of Science: An evaluation of the backward and forward citation coverage of 59 databases' citation indices134 cited
  • 2016Wine Sector: Companies' Performance and Green Economy as a Means of Societal Marketing127 cited
  • 2019Open innovation practices and related internal dynamics: case studies of Italian ICT SMEs119 cited
  • 2020Generational cohort theory and wine: analyzing how gen Z differs from other American wine consuming generations105 cited
  • 2011How strong and generalisable is the Generation Y effect? A cross‐cultural study for wine93 cited
  • 2018Millennial consumers’ wine consumption and purchasing habits and attitude towards wine innovation83 cited
  • 2015The (r)evolution of wine marketing mix: From the 4Ps to the 4Es

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79 cited
  • 2008Consumer attitudes towards local wines in an emerging region: a segmentation approach65 cited
  • 2022Pouring new wine into old bottles: A dynamic perspective of the interplay among environmental dynamism, capabilities development, and performance53 cited
  • 2020Territory-based knowledge management in international marketing processes – the case of “Made in Italy” SMEs39 cited
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