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Millennial parents and Alpha children: parental values and ambitions of millennials for raising their children
16 references·0 citing·54 second hop
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References

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  • 2020Generations and Generational Differences: Debunking Myths in Organizational Science and Practice and Paving New Paths Forward254 cited

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2008
Looking at Gen Y shopping preferences and intentions: exploring the role of experience and apparel involvement
203 cited
  • 2013Green marketing: what the Millennials buy191 cited
  • 2015Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation170 cited
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