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The event industry is advocating for innovative event research, with a focus on talentdevelopment, curriculum enhancements, and the integration of innovation into eventmanagement graduate programs. Preparing future event professionals necessitates exposingstudents to real-world scenarios, which can be made feasible through technology forimmersive learning experiences. This case study centred on an event management courseoffered by an Australian higher education institution. The core objective was to assess theimpact of Assessable Virtual Tours (AVTs) on students' skills and their employabilityperceptions within the event management field. Data collection involved conducting fourfocus groups comprising 19 students. The findings underscored the significance of acollaborative curriculum approach, creatively integrating AVTs into courses, thusequipping students with essential skill sets for their future careers. The study also highlightsthe pivotal role of AVTs in preparing students for the dynamic event management field.
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