Articlegreen2013

A COMPARATIVE STUDY OF DEMAND FOR LOCAL AND FOREIGN WINES IN BULGARIA

1 citations0/0 files storedRePEc: Research Papers in Economics

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Wine Industry and Tourism Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

Abstract

We use a semantic differential based instrument to assess the main factors in demand attitudes of Bulgarian customers. We aim to find out whether specific marketing techniques could alter the demand for such a traditional product as the wine in Bulgaria. Given the fact that the Bulgarian customer only recently received the possibility to know them, we find that foreign wines are evaluated mainly with a prejudice of past knowledge, not linked to the actual product. We discover a rigidity in such prejudice and adhering to "standard" definitions of "prestige" and quality of wines. Most likely demanded in Bulgaria will continue to be mainly Bulgarian wines.

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2020Wine Purchasing Drivers of Young Bulgarians - an Empirical Study

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