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Taiwan's transition to a knowledge-based economy has necessitated the development of high-quality human resources, particularly in service sectors like tourism and hospitality. This study investigates the effectiveness of flipped learning in enhancing students' learning outcomes and attitudes within hospitality and tourism higher education. A quasi-experimental design involving 60 undergraduate students from a Taiwanese university was employed. Participants were divided into control (traditional learning) and experimental (flipped learning) groups. Data collection tools included pre/post-tests and a 15-item attitude questionnaire assessing cognitive, affective, and behavioral dimensions. Results revealed that the flipped learning group significantly outperformed the control group in learning outcomes and attitudes. These findings support integrating flipped learning into hospitality education to enhance academic performance, student engagement, and workforce readiness.
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