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The initiative promotes physical activity and leisure in the university community to improve physical and mental well-being, counteracting the tendency to neglect them due to academic demands. It seeks to create a supportive and enriching environment, highlighting the importance of physical education and sports for comprehensive training. The physiological and psychological benefits are highlighted, such as cardiovascular improvement and the release of endorphins that elevate mood and reduce anxiety and depression. Free time and leisure balance academic responsibilities and individual needs, allowing for reflection, creativity, and the development of non-academic skills. Key strategies include diversifying activities, making schedules more flexible, encouraging active participation, and collaborating with external entities. The interest of the university community in receiving information about healthy habits and their willingness to adopt practices that promote physical and mental well-being is highlighted. Keywords: Promotion, Physical Activity, Recreation, Free Time, University Wellbeing.
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