Analysis of Factors Affecting Growth E-Commerce in Indonesia

Sabilayana · Andria Zulfa · Lia Nazliana Nasution

0 citations0/0 files storedInternational Conference Epicentrum of Economic Global Framework

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

E-commerce and Technology Innovations Technology Adoption and User Behaviour SMEs Development and Digital Marketing

Abstract

This research aims to analyze the influence of internet user levels, population and infrastructure on e-commerce growth. Multiple linear regression analysis was used to test the research hypothesis. The F test results show that simultaneously, the three independent variables have a significant effect on e-commerce growth (0.000 < 0.05 and f count 305,926 > f table 9.28). The partial t test shows that population and infrastructure have a positive and significant influence on e-commerce growth, while the level of internet users does not show a significant influence. The coefficient of determination (R-squared) value of 99.8% indicates that the regression model is able to explain almost all variations in e-commerce growth.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Imported from OpenAlex (CC0) — nothing here is generated.