Articlediamond2026

Understanding Coravin: A Qualitative Study Of Implementation For Wine-By-The-Glass At Raffles Bali

Ikhsan Nur Fakhrudin · Ni Luh Eka Armoni · Made Satria Pramanda Putra · I Ketut Suja · Nyoman Mastiani Nadra · I Gusti Bagus Rai Utama

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Wine Industry and Tourism Business Strategies and Innovation Service and Product Innovation

Abstract

Abstrak: Purpose: This study aims to explore the implementation of Coravin technology for wine-by-the-glass at Raffles Bali. Design/methodology/approach: This research used qualitative approach with purposive technique to define the informants. Findings: The implementation of Coravin technology has successfully implemented, enabling a broader wine selection, enhancing experiences through tastings and pairings, and transforming service into an educational journey. Key benefits include extended shelf life, reduced waste, and brand differentiation, driven by staff training and operational integration. However, certain aspects remain underutilized, prompting recommendations for management evaluation. Suggested improvements include expanding Coravin training, developing tasting events and storytelling scripts.

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