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This article systematically reviews the scientific literature on socio-economic sustainability, agroecological innovation and business-model innovation in viticulture. The study addresses the increasing need to reconcile environmental resilience with the economic viability and competitiveness of vineyard enterprises under changing climatic, market and institutional conditions. A systematic literature review approach was applied, following the principles of PRISMA 2020 and focusing on peer-reviewed research addressing agroecological practices, innovation, economic performance, value creation, business-model transformation, adoption and market value. The evidence synthesis demonstrates that agroecological practices such as cover cropping, biodiversity enhancement and reduced chemical inputs can generate substantial environmental value through improved soil functions, erosion control, biodiversity conservation, resource efficiency and ecosystem services. However, these benefits do not automatically translate into direct economic returns for producers. The review further demonstrates that innovation in agroecological viticulture is multidimensional, encompassing technological, organisational, managerial, social and market innovation. Business-model innovation emerges as a critical mediating mechanism through which environmental and social value can be transformed into economically relevant value propositions and captured through diversification, premium positioning, certification, direct sales, wine tourism, digital channels, territorial networks and circular resource valorisation. Based on the synthesis, the article proposes a conceptual framework linking agroecological transformation, innovation capability, multi-dimensional value creation, business-model transformation, value capture and socio-economic sustainability. The framework emphasises a circular process in which successful value capture creates opportunities for reinvestment, replication and further agroecological innovation
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