Implementation models in mobile payments

Abstract

Despite the high expectations, mobile payments have not reached projected adoption levels. Understanding success factors in m-payments has become an important research goal. Our previous study has revealed that the lack of cooperation between the main players, including banks, mobile operators, and independent providers, is the significant barrier to mobile payments success. This paper reports on the findings from a qualitative study where the issue was discussed in a web-based survey, and explored in detail in subsequent follow-up email interviews. This research reveals how each of these stakeholders' strengths and weaknesses could affect their role in mobile payments diffusion. It reports on the current status of collaboration among the main players, and finally, outlines the possible roles of mobile operators, banks, and independent providers in successful implementations of mobile payment solutions.

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