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In view of the rapid escalation of deficits in urban public transit operations and of the increased interest of private firms in providing transit services, this research investigates the possibility of profitable provision of service in a particular but highly significant market. A model is constructed in which a private carrier, competing with the automobile, chooses capacity, service quality, and price to maximize profits. The general conclusions of the study are that profitable operation is possible in corridors that have a wide range of market and automobile competitive conditions. This is true for corridors with volumes as small as approximately 1,000 persons per peak hour.
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