An Empirical Investigation of Cloud Computing for Personal Use

Paul J. Ambrose · Ananth Chiravuri

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Technology Adoption and User Behaviour Cloud Computing and Resource Management Innovation Diffusion and Forecasting

Abstract

Cloud computing is rapidly diffusing among individuals for personal use. By reviewing extant literature on individual adoption and use of information technology, this research develops a theoretical model to explicate the use of cloud computing for personal use. The proposed research model is empirically evaluated using a nationally drawn sample of 960 individuals. Partial Least Squares, a variance-based structural equation modeling technique, is used to analyze the research model. We discuss the results and identify areas for future research.

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