Abstract This chapter examines the effects of shifts in wage-bargaining systems on the organization of firms in EMU member-states, and argues that the move to coordinated wage bargaining induced by the Maastricht criteria has led firms in EMU member-states to align their product market strategies with the existing institutional framework. Where wage bargaining became (or was) centrally coordinated, firms increasingly pursued high-end product market strategies, while firms in countries where wage bargaining followed a decentralised coordination path opted for low-end strategies. This argument is developed in three steps. First it assesses how firms in the most important export industries adjusted their competitive strategies in the course of the 1990s, and finds that companies increasingly pursued product market strategies which are supported by national labour-market institutions. It then examines how several key firm-level indicators of competitiveness and labour market organisation evolve and find that skill profiles, workplace cooperation, and career development were adjusted to reflect the dominant product market strategy. The chapter concludes by comparing the strategies of employers with regard to wage-bargaining in Italy and Spain over the 1990s.
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