References

• 1972Conditional logit analysis of qualitative choice behavior14,281 cited
• 1972Elimination by aspects: A theory of choice.3,365 cited
• 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
• 1962Individual Choice Behavior2,469 cited
• 1981Econometric Models of Probabilistic Choice2,052 cited
• 1964Simultaneous conjoint measurement: A new type of fundamental measurement2,008 cited
• 1990Foundations of Measurement1,953 cited
• 1974Linear models in decision making.1,878 cited
• 1971Comparison of Bayesian and regression approaches to the study of information processing in judgment1,819 cited
• 1983Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data1,397 cited
• 1971Conjoint Measurement for Quantifying Judgmental Data1,347 cited
• 1989Commercial Use of Conjoint Analysis: An Update788 cited
• 1982Commercial Use of Conjoint Analysis: A Survey694 cited
• 1965Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data510 cited
• 1982Exploiting Rank Ordered Choice Set Data within the Stochastic Utility Model458 cited