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With regards to some shortcomings of the current traffic modal splitting methods, by introducing a parameter to describe the utility relationship among traffic modes, and using the theory of stochastic utility, a new Generalized Logit (G-Logit) model is developed, which is based on the interpretation of micro economical mechanism of personal modal. Finally, the features for citizen's trip of Guilin is analyzed by using the G-Logit model.
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