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ArticleLas claves de la publicidad

Esperanza García-Uceda1995

Article1995

Las claves de la publicidad

Esperanza García-Uceda

136 citations·0/0 files stored·Dialnet (Universidad de la Rioja)

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Advertising and Communication Studies Marketing and Advertising Strategies Literature, Culture, and Aesthetics

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2020El papel de la técnica publicitaria Branded Content para generar nuevos vínculos de compromiso entre marca y sociedad.2015Metodologías para el análisis de la imagen fija en los documentos publicitarios: Revisión y aplicaciones 1997Propaganda y publicidad comercial: un principio diferenciador 2019Effective communication models in advertising campaigns. A strategic analysis in the search for effectiveness 2012DISTINTIVIDAD Y USO DE LAS MARCAS COMERCIALES 2021Medios de comunicación públicos y participación ciudadana 2015Música y publicidad. Una aproximación metodológica al análisis músico-audiovisual de anuncios televisivos / Music and publicity. A methodological approach to music-audiovisual analysis of television spots 2013El lenguaje de los balcones

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Year1995

Typearticle

Published1995-01-01

VenueDialnet (Universidad de la Rioja)

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Citations136

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ShelfAdvertising and Communication Studies

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openalex_workW7721668

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