Le temps des cépages. Du terroir au système-monde//Local or global stratégies for wine-growing

Abstract

The consumption and production of wine reflect the evolution of markets between local and global Due to the increase in wine consumption in new countries, many wines are not marketed under geographic names but under grape names : Chardonnay, Cabernet, for example. Major wine groups, knowing this trend, invest where it is possible to produce good quality wines at interesting prices

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