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The effects of print vs TV advertising, documented using short-term advertising strength (STAS) measures
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The effects of print vs TV advertising, documented using short-term advertising strength (STAS) measures (2006)The effects of print vs TV advertising, d…When ads work: new proof that advertising triggers sales (2007)When ads work: new proof that…Building Better TV Schedules: New Light from the Single Source (1997)Building Better TV Schedules:…What is the short-term effect of advertising? (1971)The Effects of Advertising on Brand Switching and Repeat Purchasing (1994)Advertiser Risk Taking, Campaign Originality, and Campaign Performance (2013)Do Marketing Clients Really Get the Advertising They Deserve? The Trade-Off Between Strategy and Originality in Australian and New Zealand Agencies (2015)Do Price Promotions Help or Hurt Premium-Product Brands? (2015)From “Frequency” to “Continuity”—Is It a New Dawn? (1997)Is the Multi-Platform Whole More Powerful Than Its Separate Parts? (2013)Creative That Sells: How Advertising Execution Affects Sales (2015)
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References

  • 2007When ads work: new proof that advertising triggers sales73 cited
  • 1997Building Better TV Schedules: New Light from the Single Source33 cited

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