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The theory and practice of marketing planning for industrial goods in international markets
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The theory and practice of marketing planning for industrial goods in international markets (1982)The theory and practice of marketing plan…Computer‐aided marketing planning: The experience of early adopters (1996)Computer‐aided marketing plan…Critical problems in marketing planning: the potential of decision support systems (1994)Critical problems in marketin…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)GloStra – a hybrid system for developing global strategy and associated Internet strategy (2001)A Web-enabled hybrid approach to strategic marketing planning: Group Delphi+a Web-based expert system (2005)The Research Act: A Theoretical Introduction to Sociological Methods (1979)Case Study Research: Design and Methods (1984)Qualitative Data Analysis: An Expanded Sourcebook (1994)Towards a map of marketing information systems: an inductive study (2003)A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing (2019)
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  • 1994Critical problems in marketing planning: the potential of decision support systems25 cited
  • 1996Computer‐aided marketing planning: The experience of early adopters19 cited

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