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ii DECLARATION iii ACKNOWLEDGEMENTS iv 1.0 CHAPTER ONE: INTRODUCTION TO RESEARCH PROBLEM 2 1.1 Background to Research Problem 2 1.1.1 The growing importance of low-income markets 2 1.1.2 A new philosophy of innovation 3 1.1.3 “Reverse Innovation” 4 1.2 Research motivation 5 1.3 Academic Motivation 7 1.4 Research Scope 7 2.0 CHAPTER TWO: LITERATURE REVIEW 9 2.
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