Design of Products with Both International and Local Perspectives based on Yin-Yang Balance Theory and Swara Method

Sarfaraz Hashemkhani Zolfani · Edmundas Kazimieras Zavadskas · Zenonas Turskis

130 citations0/0 files storedEconomic Research-Ekonomska Istraživanja

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Multi-Criteria Decision Making Management and Optimization Techniques Cultural and Communication Design Research

Abstract

Producing and designing products are keys of success and have a critical role in industries. This research presents a new framework for special situations using Yin-Yang balance (YYB) theory in producing and designing products with new perspectives. This paper considers general situations in producing products for international producers and industries. SWARA method is applied for prioritizing important criteria of this issue. Six criteria of this research based on their priority were considered as important: general features of each product and applications, cost control and final pricing policies, appearance with moderate perspective, marketing researches in details, identifying target markets in details and special attention to production capabilities. This framework can be modified regarding the needs.

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References

1977A scaling method for priorities in hierarchical structures 2003The geography of thought : how Asians and Westerners think differently--and why 1995Seeking the Ideal Form: Product Design and Consumer Response 1994Analytical hierarchy process 1999Culture, dialectics, and reasoning about contradiction.2010SELECTION OF RATIONAL DISPUTE RESOLUTION METHOD BY APPLYING NEW STEP‐WISE WEIGHT ASSESSMENT RATIO ANALYSIS (SWARA)1996Integrating R&D and Marketing: A Review and Analysis of the Literature 2010BEYOND DUALISM: STABILITY AND CHANGE AS A DUALITY.

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