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ArticleDoing well while doing good? An integrative review of marketing criticism and response

Verena E. Stoeckl2015

Article2015

Doing well while doing good? An integrative review of marketing criticism and response

Verena E. Stoeckl · Marius K. Luedicke

88 citations·0/0 files stored·Journal of Business Research

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Ethics in Business and Education Marketing and Advertising Strategies Corporate Social Responsibility and Sustainability

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References

2003Evolving to a New Dominant Logic for Marketing 2005Happiness: Lessons from a New Science 2005Consumer Culture Theory (CCT): Twenty Years of Research 2004Co‐creating unique value with customers 2012Access-Based Consumption: The Case of Car Sharing: Table 1.2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding 2002The High Price of Materialism 2004Corporate Social Responsibility and Marketing: An Integrative Framework

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Year2015

Typearticle

Published2015-07-08

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations88

Files0 public / 0

ShelfEthics in Business and Education

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doi10.1016/j.jbusres.2015.06.032

openalex_workW792032948

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2015Macromarketing approaches to thought development in positive marketing: Two perspectives on a research agenda for positive marketing scholars

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