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The term 'world music' has been used in ethnomusicology to refer to the indigenous music of people from different parts of the world.The term contests Eurocentrism and promotes musical diversity.However, today 'world music' commonly refers to the marketing label employed by the global music industry.2 World music includes Jamaican reggae, Raï music of Algeria, Ghanian Highlife, Nigerian Afrobeat and Juju, Mbaquanga from South Africa, Qawwali from Pakistan, Zouk from Antilles, Soca from Trinidad, Salsa from New York, and Bhangra and Ghazal which are popular among Anglo Indians.The first musicans from the South who established themselves as world beat musicians were Bob Marley (Jamaica) and King Sunny Adé (Nigeria) who introduced reggae and African pop respectively to the world.The exposure of African-derived musics was given impetus through mega events such as Sun City, the Mandela Concerts, and the multi-cultural WOMAD (World of Music and Dance).
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