Valorisation of Cultural Heritage in Sustainable Tourism

Abstract

The paper reflects upon the models of development of cultural tourism in the city of Pula, Croatia, through cross-border international partnerships.Confronting global trends with local commitment to sustainable development, the authors set the hypothesis that heritage tourism, based on the strategic valorisation of unique cultural resources, could strengthen the identity and economy of the local community, create new jobs, increase the quality of life of local residents and the pleasure of visitors, improve the image and attract investors.The analysis of European examples of good practice indicated possible models of sustainable management and valorisation of specific categories of heritage, which could at the same time enhance the process of urban regeneration and social revitalization.The conducted research research indicated advantages of transnational cooperation in improving capacities for the sustainable use of the city's most valuable assets: the oldest historic city core on the eastern coast of the Adriatic, the Roman monuments including the Amphitheatre, the nearby Brioni islands and the legacy of the former Austria's main naval port with its powerful fortification system.

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