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An Analysis on Cases of Fashion Collaboration Strategy
0 references·4 citing·14 second hop
An Analysis on Cases of Fashion Collaboration Strategy (2006)An Analysis on Cases of Fashion Collabora…Brand loyalties in designer luxury and fast fashion co-branding alliances (2017)Brand loyalties in designer l…A Study on Latest Trend of Collaboration Appearing in Fashion Industry: Focused on Cases in 2012-2013 (2014)A Study on Latest Trend of Co…Achieving Brand Power: Bean Pole of Samsung (2010)Achieving Brand Power: Bean P…The impact of an artist's authentic identity on fashion brands in fashion design and art collaborations (2008)The impact of an artist's aut…Representation of the Body in Dress and Painting - Focusing on the Works of Francis Bacon and Rei Kawakubo - (2013)Brand franchise extension: New product benefits from existing Brand Names (1981)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man (2002)Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning (2003)Searching for Authenticiy in Fashion Design and Art Collaboration (FDAC) (2014)Managing brand equity : capitalizing on the value of a brand name. (1991)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Optimal pricing and return policy and the value of freight insurance for a retailer facing heterogeneous consumers with uncertain product values (2020)Co-branding research: where we are and where we could go from here (2022)The role of brand coolness in the masstige co-branding of luxury and mass brands (2022)
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  • 2017Brand loyalties in designer luxury and fast fashion co-branding alliances84 cited
  • 2010Achieving Brand Power: Bean Pole of Samsung13 cited
  • 2014A Study on Latest Trend of Collaboration Appearing in Fashion Industry: Focused on Cases in 2012-20132 cited
  • 2008The impact of an artist's authentic identity on fashion brands in fashion design and art collaborations2 cited

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