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Nowe pokolenie "sprytnych" konsumentów, jako efekt zjawiska "smart-shoppingu" · Study

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ArticleNowe pokolenie "sprytnych" konsumentów, jako efekt zjawiska "smart-shoppingu"

Beata Reformat2014

Article2014

Nowe pokolenie "sprytnych" konsumentów, jako efekt zjawiska "smart-shoppingu"

6 citations·0/0 files stored·Marketing i Rynek

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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2010Consumer Behavior in a Multichannel, Multimedia Retailing Environment

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2014What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literaturearticle · 1 shared reference 2010Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenuesarticle · 1 shared reference 2019Consumer perceived value, involvement, trust, susceptibility to interpersonal influence, and intention to participate in online group buyingarticle · 1 shared reference 2015Engaging consumers on new integrated multichannel retail settings: Challenges for retailersarticle · 1 shared reference 2016Choice confidence in the webrooming purchase process: The impact of online positive reviews and the motivation to toucharticle · 1 shared reference 2017Customer's reaction to cross-channel integration in omnichannel retailing: The mediating roles of retailer uncertainty, identity attractiveness, and switching costsarticle · 1 shared reference

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Year2014

Typearticle

Published2014-01-01

VenueMarketing i Rynek

ISSN-L1231-7853

Languagepl

Citations6

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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openalex_workW809885936

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