Zig zag : the surprising path to greater creativity

Abstract

Introduction: Choosing Creativity 1 Step One ASK: How the Right Questions Lead to the Most Novel Answers 19 Find the Question Search the Space Transform the Problem Step Two LEARN: How to Prepare Your Mind for Constant Creativity 49 Practice Deliberately Master Your Domain Learn Forever Balance Specialty with Generality Step Three LOOK: How to Be Aware of the Answers All Around You 73 Use Fresh Eyes Grab New Sights and Cool Sounds Render It Visible Step Four PLAY: How to Free Your Mind to Imagine Possible Worlds 101 Visualize Relax Find the Right Box Be a Beginner Step Five THINK: How to Have Way More Ideas Than You ll Ever Need 129 Ideate Transform Schedule Step Six FUSE: How to Combine Ideas in Surprising New Ways 153 Force-Fuse Make Analogies Do a People Mash-Up Step Seven CHOOSE: How to Pick the Best Ideas and Then Make Them Even Better 173 Know What You re Looking For Host an Idea Competition Look Past the Good Edit, Revise, Improve Step Eight MAKE: How Getting Your Ideas Out into the World Drives Creativity Forward 195 Draw It See It Build It Make It Concrete Reflect on It Conclusion 215 Appendix A: Outline of All of the Steps, Practices, and Techniques 229 Appendix B: The Research Behind the Eight Steps 237 References 243 Acknowledgments 261 About the Author 263 Index 265

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