Article2009

Harnessing the Power of the Crowds with Corporate Social Networking Tools: How IBM Does It

Ann Majchrzak · Luba Cherbakov · Blake Ives

88 citations0/0 files storedJournal of the Association for Information Systems

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Knowledge Management and Sharing Digital Marketing and Social Media Open Source Software Innovations

Abstract

This article reports on the uses that IBM is making of social networking.Ã‚Â Specifically, the article describes IBM's Beehive, Think Place, and Small Blue, explains why IBM has invested in social networking tools, and lessons they have learned from using them.

Citations in this library

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Cited by

2015The Impact and Evolution of Group Diversity in Online Open Collaboration 2012Organizational Adoption of Web 2.0 Technologies: An Empirical Analysis 2021Dark side of enterprise social media usage: A literature review from the conflict-based perspective 2013Electronic Word of Mouth and Knowledge Sharing on Social Network Sites: A Social Capital Perspective 2015Connect Me! Antecedents and Impact of Social Connectedness in Enterprise Social Software 2017Generative AI, Why, How, and Outcomes: A User Adoption Study 2010Increasing collaborative knowledge management in your organization 2013Determining the Factors Influencing Enterprise Social Software Usage: Development of a Measurement Instrument for Empirical Assessment

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