The California Wine Cluster

Abstract

Professor Michael E. Porter and Research Associate Gregory C. Bond prepared this case. The case draws on research performed by Lucia Marshall and the report, “The California Wine Cluster,” prepared by Harvard MBA students Romy Alexander, Rick Arney, Neil Black, Elizabeth Frost, and Alex Shivananda, May 1997, for Professor Porter’s second-year strategy seminar. It also draws on HBS No. 596-031, “Robert Mondavi Corporation,” prepared by Thomas N. Urban under the supervision of Professor Ray A. Goldberg and the unpublished case “Vina Concha y Toro S.A.,” prepared by Arturo Condo in collaboration with Professor Porter. HBS cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management.

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