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Exploring Online Shopping Behaviour within the Context of Online Advertisement, Customer Service Experience Consciousness and Price Comparison Websites: Perspectives from Young Female Shoppers in the Zlínský Region
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Exploring Online Shopping Behaviour within the Context of Online Advertisement, Customer Service Experience Consciousness and Price Comparison Websites: Perspectives from Young Female Shoppers in the Zlínský Region (2015)Exploring Online Shopping Behaviour withi…Partial Least Squares Structural Equation Modeling (PLS-SEM) Techniques Using SmartPLS (2013)Partial Least Squares Structu…Impact of Brand Image and Advertisement on Consumer Buying Behavior (2013)Impact of Brand Image and Adv…The Determinants of Consumers’ Attitude Towards Advertising (2010)The Determinants of Consumers…Influence of Consumers' Online Decision-Making Style on Comparison Shopping Proneness and Perceived Usefulness of Comparison Shopping Tools (2010)Influence of Consumers' Onlin…Americans' attitudes about internet behavioral advertising practices (2010)Americans' attitudes about in…Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Customer Experience Creation:…Online Advertising Research in Advertising Journals: A Review (2008)Online Advertising Research i…The Effect of Banner Advertising on Internet Purchasing (2006)The Effect of Banner Advertis…PRICE DISPERSION IN THE SMALL AND IN THE LARGE: EVIDENCE FROM AN INTERNET PRICE COMPARISON SITE (2004)PRICE DISPERSION IN THE SMALL…Web advertising: gender differences in beliefs, attitudes and behavior (2003)Web advertising: gender diffe…The Impact of Shopbots on Electronic Markets (2002)The Impact of Shopbots on Ele…A comparison of three models to explain shop‐bot use on the web (2002)A comparison of three models …An Empirical Investigation of Customer Satisfaction after Service Failure and Recovery (2000)An Empirical Investigation of…Survey of Internet users' attitudes toward Internet advertising (1999)Survey of Internet users' att…How Consumers Assess the Value of Advertising (1995)How Consumers Assess the Valu…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…Does pickup service quality explain BOPIS users' store relationship performance? The moderating role of users' service experience consciousness (2023)Does pickup service quality e…Strategic Management and Marketing in the Service Sector (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Evolving to a New Dominant Logic for Marketing (2003)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Significance tests and goodness of fit in the analysis of covariance structures. 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References

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  • 2013

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Impact of Brand Image and Advertisement on Consumer Buying Behavior
116 cited
  • 2010Influence of Consumers' Online Decision-Making Style on Comparison Shopping Proneness and Perceived Usefulness of Comparison Shopping Tools51 cited
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    • 2023Does pickup service quality explain BOPIS users' store relationship performance? The moderating role of users' service experience consciousness10 cited