Personalization Meets Mass Customization - Support for the Configuration and Design of Individualized Products.

Abstract

Using electronic media for customer interaction enables enterprises to better serve all customers by costefficiently offering personalized services to them. In this paper, we address the area of providing help to customers for selecting or designing individualized products (mass customization) by using personalization technologies. The paper provides an introduction to the application area and presents a system for supporting the customization and design of individualized products. The system is presented and discussed from a customer configuration process point of view as well as from a system architecture point of view. 1

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