A Study on the Theoretical Framework of Clothing Evaluative Criteria

Abstract

The main object of this study was to clarify the concept, scheme, an dimensions of the clothing evaluatie criteria, and to organize its theoretical framework accordingly. The research was carried out in tow ways. The first research was investigated by the critical evaluation of the existing literature, while the other research was investigated by an empirical survey study. The questionnaire was developed for the empirical study. The questionnaire was administered to 640 housewives living in Seoul area during the fall of 1988. Social wear was selected according to the defined times, place, and occasion. As a result of the literature study, the first research problem, the clothing evaluative criteria was loud to exist at three different level - benefit level, element level, and intemediate level -. The colthing evaluative criteria at the benefit le·eel were loud to include four different dimensions-fashionbility, status symbolism, practicality, and economy. The validity of the benefit dimensions was established by the empirical confirmation utilizing factor analysis technique.

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