What Would Google Do

Abstract

What,s question every business should be asking itself? According to Jeff Jarvis, it,s WHAT WOULD GOOGLE DO? If you,re not thinking or acting like Google - fastest-growing company in history of world - then you,re not going to survive, let alone prosper, in Internet age. An indispensable manual for survival and success that asks most important question today,s leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls the new Google century, including such insights as: Think Distributed Become a Platform Join Post-Scarcity, Open-Source, Gift Economy The Middleman Has Died Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners Do What You Do Best and Link to Rest Get Out of Way Make Mistakes Well ...and More He applies these principles not just to emerging technologies and Internet, but to other industries-telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing-showing ultimately what world would look like if Google ran it. The result is an astonishing, mind-opening book that will change way readers ask questions and solve problems.

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