Trust in Internet Shopping: A Test of a Measurement Instrument

Abstract

This study tests a measurement model of consumer's trust in Internet shopping (CTIS), proposed by C. Cheung and M. Lee.The model posits trustworthiness of Internet vendors (including perceived security control, privacy control, integrity and competence) and external environment (third part recognition and legal framework) as being positively related to CTIS and moderated by propensity to trust.The model also posits a negative relationship between CTIS and perceived risk in Internet shopping.The author sampled 118 day and evening MBA students at a midwestern university using Cheung's instrument.The model was partially supported.Confounding influences from a multinational sample influenced the results.

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