A beginner's guide to doing qualitative research in mass communication

Abstract

John Pauly offers a sensitive and rich description that demonstrates, in its style and structure, the very best aspects of the qualitative perspective. He takes as his focus mass communication scholarship, showing how definitions of communication as meaning-making, rather than information transferal, underlie qualitative perspectives in communications research. By noting the different "lenses" on the communication process-- product, practice, and commentary-- he delineates broad categories of qualitative inquiry that currently figure in media study

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