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Green Brand Strategies in the Fashion Industry: Leveraging Connections of the Consumer, Brand, and Environmental Sustainability
16 references·10 citing·36 second hop
Green Brand Strategies in the Fashion Industry: Leveraging Connections of the Consumer, Brand, and Environmental Sustainability (2015)Green Brand Strategies in the Fashion Ind…A Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior (2025)A Glance on Changing Workplac…Theoretical Issues in Reading Comprehension (2017)Theoretical Issues in Reading…Environmentally sustainable textile and apparel consumption: the role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance (2013)Environmentally sustainable t…Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern (2011)Consumer attitude and purchas…Attitudes towards environmentally friendly products (2011)Attitudes towards environment…Gender differences in Hong Kong adolescent consumers' green purchasing behavior (2009)Gender differences in Hong Ko…Drivers of Brand Extension Success (2006)Drivers of Brand Extension Su…Green branding effects on attitude: functional versus emotional positioning strategies (2005)Green branding effects on att…Antecedents of Green Purchase Behavior: an Examination of Collectivism, Environmental Concern, and Pce (2005)Antecedents of Green Purchase…Environmental segmentation alternatives: a look at green consumer behavior in the new millennium (1999)Environmental segmentation al…Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell (1998)Donations to Charity as Purch…Green consumers in the 1990s: Profile and implications for advertising (1996)Green consumers in the 1990s:…Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact? (1993)Diluting Brand Beliefs: When …Advances in Consumer Research (1992)Advances in Consumer ResearchCognitive processes in the revision of stereotypic beliefs. (1983)Cognitive processes in the re…Ecologically Concerned Consumers: Who Are They? (1974)Ecologically Concerned Consum…Sustainability Orientation, Sustainability Implementation, and Brand Image in Service Firms (2025)Sustainability Orientation, S…Estrategias de Marketing Social y Comunicación de la Slow Fashion como Herramienta de Happiness Management. 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this work references cited by second hop

References

  • 1992Advances in Consumer Research2,863 cited
  • 2017Theoretical Issues in Reading Comprehension2,224 cited
  • 1999Environmental segmentation alternatives: a look at green consumer behavior in the new millennium1,610 cited
  • 1996Green consumers in the 1990s: Profile and implications for advertising1,580 cited
  • 2025A Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior1,228 cited
  • 1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
  • 2011Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern1,081 cited
  • 2005Antecedents of Green Purchase Behavior: an Examination of Collectivism, Environmental Concern, and Pce814 cited
  • 1983Cognitive processes in the revision of stereotypic beliefs.805 cited
  • 1974Ecologically Concerned Consumers: Who Are They?795 cited
  • 1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
  • 2006Drivers of Brand Extension Success667 cited
  • 2009Gender differences in Hong Kong adolescent consumers' green purchasing behavior666 cited
  • 2005Green branding effects on attitude: functional versus emotional positioning strategies

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573 cited
  • 2013Environmentally sustainable textile and apparel consumption: the role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance459 cited
  • 2011Attitudes towards environmentally friendly products395 cited
  • Cited by

    • 2023Communicating about sustainability in fashion: a construal level theory approach38 cited
    • 2020The effect of perceived CSR effort on consumer brand preference in the clothing and footwear sector38 cited
    • 2022Sustainability in fashion and luxury marketing: Results, paradoxes and potentialities34 cited
    • 2020Less is more: the role of frugality in the Malaysian hotel industry24 cited
    • 2025Sustainability Orientation, Sustainability Implementation, and Brand Image in Service Firms19 cited
    • 2023Estrategias de Marketing Social y Comunicación de la Slow Fashion como Herramienta de Happiness Management.14 cited
    • 2016Impact of brand and country image on the perception of sustainability in the fashion business14 cited
    • 2020Circular Economy Principles and Their Influence on Attitudes to Consume Green Products in the Fashion Industry13 cited
    • 2022Current Development and Future Prospects of Designing Sustainable Fashion11 cited
    • 2022In search of frugality in the Malaysian hotel industry: the role of green marketing strategies and government initiatives11 cited