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Leveraging the happy meal effect: Substituting food with modest nonfood incentives decreases portion size choice.
0 references·4 citing·22 second hop
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Cited by

  • 2021Maladaptive Consumption: Definition, Theoretical Framework, and Research Propositions36 cited
  • 2022The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort30 cited
  • 2021A Triple-System Neural Model of Maladaptive Consumption29 cited
  • 2022The Moderating Power of Impulsivity: A Systematic Literature Review Examining the Theory of Planned Behavior22 cited

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